diff --git a/Glamourer/Automation/AutoDesignApplier.cs b/Glamourer/Automation/AutoDesignApplier.cs
index a61a004..d4d2f82 100644
--- a/Glamourer/Automation/AutoDesignApplier.cs
+++ b/Glamourer/Automation/AutoDesignApplier.cs
@@ -155,6 +155,49 @@ public sealed class AutoDesignApplier : IDisposable
 
             foreach (var id in newSet.Identifiers)
             {
+                // If the stored identifier uses a wildcard in the player name, it will not directly
+                // be present in the ActorObjectManager dictionaries. Scan the live objects and
+                // apply to any matching actors instead.
+                if (!id.PlayerName.IsEmpty && id.PlayerName.ToString().Contains('*'))
+                {
+                    var pattern = id.PlayerName.ToString();
+                    var regexPattern = System.Text.RegularExpressions.Regex.Escape(pattern).Replace("\\*", ".*");
+                    foreach (var (key, data2) in _objects)
+                    {
+                        if (key.Type != id.Type)
+                            continue;
+
+                        var worldMatches = key.Type switch
+                        {
+                            IdentifierType.Player => key.HomeWorld == id.HomeWorld || key.HomeWorld == Penumbra.GameData.Structs.WorldId.AnyWorld || id.HomeWorld == Penumbra.GameData.Structs.WorldId.AnyWorld,
+                            IdentifierType.Owned  => key.HomeWorld == id.HomeWorld || key.HomeWorld == Penumbra.GameData.Structs.WorldId.AnyWorld || id.HomeWorld == Penumbra.GameData.Structs.WorldId.AnyWorld,
+                            _ => true,
+                        };
+
+                        if (!worldMatches)
+                            continue;
+
+                        if (!System.Text.RegularExpressions.Regex.IsMatch(key.PlayerName.ToString(), $"^{regexPattern}$", System.Text.RegularExpressions.RegexOptions.IgnoreCase))
+                            continue;
+
+                        // Skip this actor if there's an exact-match automation set already enabled for it.
+                        if (_manager.EnabledSets.ContainsKey(key))
+                            continue;
+
+                        // Apply to all actors represented by this key.
+                        foreach (var actor in data2.Objects)
+                        {
+                            var specificId = actor.GetIdentifier(_actors);
+                            if (_state.GetOrCreate(specificId, actor, out var state))
+                            {
+                                Reduce(actor, state, newSet, _config.RespectManualOnAutomationUpdate, false, true, out var forcedRedraw);
+                                _state.ReapplyAutomationState(actor, forcedRedraw, false, StateSource.Fixed);
+                            }
+                        }
+                    }
+
+                    continue;
+                }
                 if (_objects.TryGetValue(id, out var data))
                 {
                     if (_state.GetOrCreate(id, data.Objects[0], out var state))
@@ -318,30 +361,81 @@ public sealed class AutoDesignApplier : IDisposable
         switch (identifier.Type)
         {
             case IdentifierType.Player:
-                if (_manager.EnabledSets.TryGetValue(identifier, out set))
+                if (TryGettingSetExactOrWildcard(identifier, out set))
                     return true;
 
                 identifier = _actors.CreatePlayer(identifier.PlayerName, WorldId.AnyWorld);
-                return _manager.EnabledSets.TryGetValue(identifier, out set);
+                if (TryGettingSetExactOrWildcard(identifier, out set))
+                    return true;
+
+                set = null;
+                return false;
             case IdentifierType.Retainer:
             case IdentifierType.Npc:
-                return _manager.EnabledSets.TryGetValue(identifier, out set);
+                return TryGettingSetExactOrWildcard(identifier, out set);
             case IdentifierType.Owned:
-                if (_manager.EnabledSets.TryGetValue(identifier, out set))
+                if (TryGettingSetExactOrWildcard(identifier, out set))
                     return true;
 
                 identifier = _actors.CreateOwned(identifier.PlayerName, WorldId.AnyWorld, identifier.Kind, identifier.DataId);
-                if (_manager.EnabledSets.TryGetValue(identifier, out set))
+                if (TryGettingSetExactOrWildcard(identifier, out set))
                     return true;
 
                 identifier = _actors.CreateNpc(identifier.Kind, identifier.DataId);
-                return _manager.EnabledSets.TryGetValue(identifier, out set);
+                return TryGettingSetExactOrWildcard(identifier, out set);
             default:
                 set = null;
                 return false;
         }
     }
 
+    /// <summary> Try to get a set matching exactly or via wildcard pattern. </summary>
+    private bool TryGettingSetExactOrWildcard(ActorIdentifier identifier, [NotNullWhen(true)] out AutoDesignSet? set)
+    {
+        // First try exact match
+        if (_manager.EnabledSets.TryGetValue(identifier, out set))
+            return true;
+
+        // Then try wildcard matches
+        foreach (var (key, value) in _manager.EnabledSets)
+        {
+            // Use wildcard-aware matching when the stored identifier contains a wildcard pattern in the name.
+            if (!key.PlayerName.IsEmpty && key.PlayerName.ToString().Contains('*'))
+            {
+                var sameType = identifier.Type == key.Type;
+                if (!sameType)
+                    continue;
+
+                var worldMatches = identifier.Type switch
+                {
+                    Penumbra.GameData.Enums.IdentifierType.Player => identifier.HomeWorld == key.HomeWorld || identifier.HomeWorld == Penumbra.GameData.Structs.WorldId.AnyWorld || key.HomeWorld == Penumbra.GameData.Structs.WorldId.AnyWorld,
+                    Penumbra.GameData.Enums.IdentifierType.Owned  => identifier.HomeWorld == key.HomeWorld || identifier.HomeWorld == Penumbra.GameData.Structs.WorldId.AnyWorld || key.HomeWorld == Penumbra.GameData.Structs.WorldId.AnyWorld,
+                    _ => true,
+                };
+
+                if (!worldMatches)
+                    continue;
+
+                var name = identifier.PlayerName.ToString();
+                var pattern = key.PlayerName.ToString();
+                var regexPattern = System.Text.RegularExpressions.Regex.Escape(pattern).Replace("\\*", ".*");
+                if (System.Text.RegularExpressions.Regex.IsMatch(name, $"^{regexPattern}$", System.Text.RegularExpressions.RegexOptions.IgnoreCase))
+                {
+                    set = value;
+                    return true;
+                }
+            }
+            else if (identifier.Matches(key))
+            {
+                set = value;
+                return true;
+            }
+        }
+
+        set = null;
+        return false;
+    }
+
     internal static int NewGearsetId = -1;
 
     private void OnEquippedGearset(string name, int id, int prior, byte _, byte job)
diff --git a/Glamourer/Automation/AutoDesignManager.cs b/Glamourer/Automation/AutoDesignManager.cs
index 7a4511b..ebf76bf 100644
--- a/Glamourer/Automation/AutoDesignManager.cs
+++ b/Glamourer/Automation/AutoDesignManager.cs
@@ -15,6 +15,7 @@ using OtterGui.Filesystem;
 using Penumbra.GameData.Actors;
 using Penumbra.GameData.Enums;
 using Penumbra.GameData.Structs;
+using Penumbra.String;
 
 namespace Glamourer.Automation;
 
@@ -406,6 +407,60 @@ public class AutoDesignManager : ISavable, IReadOnlyList<AutoDesignSet>, IDispos
         };
     }
 
+    /// <summary>
+    /// Try to get an automation set that matches the given identifier, including wildcard patterns.
+    /// First tries exact match, then tries wildcard patterns from enabled sets.
+    /// </summary>
+    public bool TryGetSetWithWildcard(ActorIdentifier identifier, [NotNullWhen(true)] out AutoDesignSet? set)
+    {
+        // First try exact match
+        if (_enabled.TryGetValue(identifier, out set))
+            return true;
+
+        // Then try wildcard matching against all enabled sets
+        foreach (var (_, enabledSet) in _enabled)
+        {
+            foreach (var setId in enabledSet.Identifiers)
+            {
+                // Use wildcard-aware matching when the stored identifier contains a wildcard pattern in the name.
+                if (!setId.PlayerName.IsEmpty && setId.PlayerName.ToString().Contains('*'))
+                {
+                    var sameType = identifier.Type == setId.Type;
+                    if (!sameType)
+                        continue;
+
+                    var worldMatches = identifier.Type switch
+                    {
+                        Penumbra.GameData.Enums.IdentifierType.Player => identifier.HomeWorld == setId.HomeWorld || identifier.HomeWorld == Penumbra.GameData.Structs.WorldId.AnyWorld || setId.HomeWorld == Penumbra.GameData.Structs.WorldId.AnyWorld,
+                        Penumbra.GameData.Enums.IdentifierType.Owned  => identifier.HomeWorld == setId.HomeWorld || identifier.HomeWorld == Penumbra.GameData.Structs.WorldId.AnyWorld || setId.HomeWorld == Penumbra.GameData.Structs.WorldId.AnyWorld,
+                        _ => true,
+                    };
+
+                    if (!worldMatches)
+                        continue;
+
+                    // Inline wildcard matching to avoid cross-namespace ambiguity.
+                    var name = identifier.PlayerName.ToString();
+                    var pattern = setId.PlayerName.ToString();
+                    var regexPattern = System.Text.RegularExpressions.Regex.Escape(pattern).Replace("\\*", ".*");
+                    if (System.Text.RegularExpressions.Regex.IsMatch(name, $"^{regexPattern}$", System.Text.RegularExpressions.RegexOptions.IgnoreCase))
+                    {
+                        set = enabledSet;
+                        return true;
+                    }
+                }
+                else if (identifier.Matches(setId))
+                {
+                    set = enabledSet;
+                    return true;
+                }
+            }
+        }
+
+        set = null;
+        return false;
+    }
+
     private void Load()
     {
         var file = _saveService.FileNames.AutomationFile;
@@ -611,35 +666,46 @@ public class AutoDesignManager : ISavable, IReadOnlyList<AutoDesignSet>, IDispos
         {
             IdentifierType.Player =>
             [
-                identifier.CreatePermanent(),
+                (IsWildcardName(identifier.PlayerName)
+                    ? _actors.CreatePlayerUnchecked(identifier.PlayerName, identifier.HomeWorld).CreatePermanent()
+                    : identifier.CreatePermanent()),
             ],
             IdentifierType.Retainer =>
             [
-                _actors.CreateRetainer(identifier.PlayerName,
-                    identifier.Retainer == ActorIdentifier.RetainerType.Mannequin
-                        ? ActorIdentifier.RetainerType.Mannequin
-                        : ActorIdentifier.RetainerType.Bell).CreatePermanent(),
+                (IsWildcardName(identifier.PlayerName)
+                    ? _actors.CreateRetainerUnchecked(identifier.PlayerName,
+                        identifier.Retainer == ActorIdentifier.RetainerType.Mannequin
+                            ? ActorIdentifier.RetainerType.Mannequin
+                            : ActorIdentifier.RetainerType.Bell)
+                    : _actors.CreateRetainer(identifier.PlayerName,
+                        identifier.Retainer == ActorIdentifier.RetainerType.Mannequin
+                            ? ActorIdentifier.RetainerType.Mannequin
+                            : ActorIdentifier.RetainerType.Bell)).CreatePermanent(),
             ],
             IdentifierType.Npc   => CreateNpcs(_actors, identifier),
             IdentifierType.Owned => CreateNpcs(_actors, identifier),
             _                    => [],
         };
 
-        static ActorIdentifier[] CreateNpcs(ActorManager manager, ActorIdentifier identifier)
-        {
-            var name = manager.Data.ToName(identifier.Kind, identifier.DataId);
-            var table = identifier.Kind switch
-            {
-                ObjectKind.BattleNpc => (IReadOnlyDictionary<NpcId, string>)manager.Data.BNpcs,
-                ObjectKind.EventNpc  => manager.Data.ENpcs,
-                _                    => new Dictionary<NpcId, string>(),
-            };
-            return table.Where(kvp => kvp.Value == name)
-                .Select(kvp => manager.CreateIndividualUnchecked(identifier.Type, identifier.PlayerName, identifier.HomeWorld.Id,
-                    identifier.Kind, kvp.Key)).ToArray();
-        }
+        static bool IsWildcardName(ByteString name)
+            => name.ToString().Contains('*');
     }
 
+    static ActorIdentifier[] CreateNpcs(ActorManager manager, ActorIdentifier identifier)
+    {
+        var name = manager.Data.ToName(identifier.Kind, identifier.DataId);
+        var table = identifier.Kind switch
+        {
+            ObjectKind.BattleNpc => (IReadOnlyDictionary<NpcId, string>)manager.Data.BNpcs,
+            ObjectKind.EventNpc  => manager.Data.ENpcs,
+            _                    => new Dictionary<NpcId, string>(),
+        };
+        return table.Where(kvp => kvp.Value == name)
+            .Select(kvp => manager.CreateIndividualUnchecked(identifier.Type, identifier.PlayerName, identifier.HomeWorld.Id,
+                identifier.Kind, kvp.Key)).ToArray();
+    }
+    
+
     private void OnDesignChange(DesignChanged.Type type, Design design, ITransaction? _)
     {
         if (type is not DesignChanged.Type.Deleted)
diff --git a/Glamourer/Gui/Tabs/AutomationTab/IdentifierDrawer.cs b/Glamourer/Gui/Tabs/AutomationTab/IdentifierDrawer.cs
index ba2e424..2fbebe2 100644
--- a/Glamourer/Gui/Tabs/AutomationTab/IdentifierDrawer.cs
+++ b/Glamourer/Gui/Tabs/AutomationTab/IdentifierDrawer.cs
@@ -5,6 +5,7 @@ using Penumbra.GameData.DataContainers;
 using Penumbra.GameData.Gui;
 using Penumbra.GameData.Structs;
 using Penumbra.String;
+using Penumbra.GameData.Enums;
 
 namespace Glamourer.Gui.Tabs.AutomationTab;
 
@@ -64,20 +65,52 @@ public class IdentifierDrawer
     public bool CanSetOwned
         => OwnedIdentifier.IsValid;
 
+    private static bool IsWildcardPattern(string? name)
+        => !string.IsNullOrEmpty(name) && name.Contains('*');
+
+    private static T Create<T>(bool wildcard, Func<T> uncheckedFactory, Func<T> checkedFactory)
+        => wildcard ? uncheckedFactory() : checkedFactory();
+
     private void UpdateIdentifiers()
     {
-        if (ByteString.FromString(_characterName, out var byteName))
+        var isWildcard = IsWildcardPattern(_characterName);
+        ByteString byteName = default;
+        
+        // For wildcard patterns, use FromStringUnsafe to allow '*' characters
+        if (isWildcard)
+            byteName = ByteString.FromStringUnsafe(_characterName ?? string.Empty, false);
+        else if (!ByteString.FromString(_characterName, out byteName))
         {
-            PlayerIdentifier    = _actors.CreatePlayer(byteName, _worldCombo.CurrentSelection.Key);
-            RetainerIdentifier  = _actors.CreateRetainer(byteName, ActorIdentifier.RetainerType.Bell);
-            MannequinIdentifier = _actors.CreateRetainer(byteName, ActorIdentifier.RetainerType.Mannequin);
-
-            if (_humanNpcCombo.CurrentSelection.Kind is ObjectKind.EventNpc or ObjectKind.BattleNpc)
-                OwnedIdentifier = _actors.CreateOwned(byteName, _worldCombo.CurrentSelection.Key, _humanNpcCombo.CurrentSelection.Kind, _humanNpcCombo.CurrentSelection.Ids[0]);
-            else
-                OwnedIdentifier = ActorIdentifier.Invalid;
+            PlayerIdentifier    = ActorIdentifier.Invalid;
+            RetainerIdentifier  = ActorIdentifier.Invalid;
+            MannequinIdentifier = ActorIdentifier.Invalid;
+            OwnedIdentifier     = ActorIdentifier.Invalid;
+            NpcIdentifier       = ActorIdentifier.Invalid;
+            return;
         }
 
+        // Create identifiers using a single helper to handle wildcard vs checked creation
+        PlayerIdentifier = Create(isWildcard,
+            () => _actors.CreatePlayerUnchecked(byteName, _worldCombo.CurrentSelection.Key),
+            () => _actors.CreatePlayer(byteName, _worldCombo.CurrentSelection.Key));
+
+        RetainerIdentifier = Create(isWildcard,
+            () => _actors.CreateRetainerUnchecked(byteName, ActorIdentifier.RetainerType.Bell),
+            () => _actors.CreateRetainer(byteName, ActorIdentifier.RetainerType.Bell));
+
+        MannequinIdentifier = Create(isWildcard,
+            () => _actors.CreateRetainerUnchecked(byteName, ActorIdentifier.RetainerType.Mannequin),
+            () => _actors.CreateRetainer(byteName, ActorIdentifier.RetainerType.Mannequin));
+
+        if (_humanNpcCombo.CurrentSelection.Kind is ObjectKind.EventNpc or ObjectKind.BattleNpc)
+            OwnedIdentifier = Create(isWildcard,
+                () => _actors.CreateIndividualUnchecked(IdentifierType.Owned, byteName, _worldCombo.CurrentSelection.Key.Id,
+                    _humanNpcCombo.CurrentSelection.Kind, _humanNpcCombo.CurrentSelection.Ids[0]),
+                () => _actors.CreateOwned(byteName, _worldCombo.CurrentSelection.Key, _humanNpcCombo.CurrentSelection.Kind,
+                    _humanNpcCombo.CurrentSelection.Ids[0]));
+        else
+            OwnedIdentifier = ActorIdentifier.Invalid;
+
         NpcIdentifier = _humanNpcCombo.CurrentSelection.Kind is ObjectKind.EventNpc or ObjectKind.BattleNpc
             ? _actors.CreateNpc(_humanNpcCombo.CurrentSelection.Kind, _humanNpcCombo.CurrentSelection.Ids[0])
             : ActorIdentifier.Invalid;